Palo Alto Dermatology Institute Featured in Spotlight: The Best of the Bay Area
Palo Alto Dermatology Institute has been recognized in Spotlight: The Best of the Bay Area in an article titled “A Dermatology Practice That Puts Patients First.” The feature highlights a philosophy that is increasingly rare in modern healthcare: efficient, thoughtful, patient-centered dermatologic care without unnecessary delays, bureaucracy, or impersonal systems.
The article opens by addressing a reality many patients know well. Accessing medical care can be frustrating, exhausting, and emotionally draining. Long waits for appointments, extended time in waiting rooms, and prolonged anxiety while awaiting biopsy results have become normalized across healthcare. Greg Morganroth, MD founded Palo Alto Dermatology Institute with the explicit goal of reversing that experience and restoring dignity, clarity, and responsiveness to dermatologic care.
Dr. Morganroth is nationally recognized for his expertise in skin cancer treatment, Mohs surgery, and cosmetic dermatology. He began his career in Mountain View in 1995 and went on to spend three decades building the largest physician-owned and physician-controlled dermatology organization in the United States, ultimately encompassing 48 locations across California. After selling that organization earlier this year, retirement was an option. Instead, Dr. Morganroth chose to return to direct patient care, bringing with him decades of clinical leadership and operational insight.
As the Spotlight article notes, Palo Alto Dermatology Institute reflects a deliberate shift away from volume-driven medicine. The practice emphasizes timely appointments, clear communication, reduced waiting times, and faster diagnostic turnaround, particularly for biopsies and skin cancer evaluations where delays can carry real consequences. This approach is not framed as a luxury but as a standard patients should reasonably expect.
Being featured in Spotlight: The Best of the Bay Area underscores what patients already experience at Palo Alto Dermatology Institute: a dermatology practice intentionally designed around their needs, their time, and their peace of mind. The recognition affirms that patient-first care is not only possible, but sustainable when clinical excellence and operational discipline are aligned.
Palo Alto Dermatology Institute remains committed to delivering high-level medical, surgical, and cosmetic dermatologic care in an environment where patients feel respected, informed, and prioritized from the first visit through long-term follow-up.
